FutureWorld by Alquity

Illustrations and icons for new approach to fin-tech.

Icons and illustrations for FutureWorld, an ethical fin-tech product. The visuals needed to reflect the product (Simple, inspiring and human) and veer away from typicall imagery associated with investment products. I used simple line illustrations and scenes of landscapes to illustrate facts and figures, and icons of people with diverse personalities to demonstrate the demographic for each product. This approach adds interest to key information and helps create a more playful and positive approach to the product.