Lime Tree Music

Brief: Update the Lime Tree Music logo and brand, continuing the wood texture reference and creating a modern, contemporary logo.

Lime Tree Music specialise in Country music PR and radio promotion, mostly working from London and Nashville. I created a logo design that uses a simplified wood pattern and serif typeface to hint at the aesthetics and craft of Country music, whilst modernising the feel with clean, bold lines and a sans-serif secondary typeface. The blue primary colours of the brand help to quickly understand that this is a business, whilst the orange and yellow ascent colours introduce an element of playfulness and approachability.