FutureWorld by Alquity
Brief: Create illustrative icons for the website of FutureWorld, a new ethical financial fin-tech product. The icons should reflect the product (Simple, inspiring and human) and veer aware from normal imagery associated with investment products.
I used simple line illustrations and scenes of landscapes to illustrate facts and figures, and icons of people with varied personalities to demonstrate the demographic for each product. This approach adds interest to key information and helps create a more playful approach to the product.