FutureWorld by Alquity

Illustrative icons.

FutureWorld, a new ethical financial fin-tech product. The icons needed to reflect the product (Simple, inspiring and human) and veer away from normal imagery associated with investment products. I used simple line illustrations and scenes of landscapes to illustrate facts and figures, and icons of people with varied personalities to demonstrate the demographic for each product. This approach adds interest to key information and helps create a more playful approach to the product.