Brief: Create an informative, playful and impactful label for the new C'go breakfast drink and accompanying website.
The key word from this brief was 'impact'. The design needed to grab the attention of people shopping in a hurry. The packaging of a white bottle with a colour top had already been decided; I worked with this by making the typography the only colour to feature on the bottle, creating a bold, contrasting and eye-grabbing design, introducing texture and arranging the type to add an element of playfulness and to help get key messaging across. (Project undertaken as a creative designer for The Champion Agency.)